From the numbers: Kentucky Derby Museum sees record growth
From the numbers: Kentucky Derby Museum sees record growth Photo: Kentucky Derby Museum
The Kentucky Derby Museum is celebrating record growth, it was announced Tuesday, with attendance rising 11 percent in its fiscal year. The Museum saw 242,841 visitors come through the doors, an increase of 23,843 traffic from the previous financial year, which runs from October 1 to September 30. The Kentucky Derby Museum Gift Shop also observed a 13% increase in sales.
Other notable figures throughout the past fiscal year.
“The Kentucky Derby Museum is among the city’s iconic attractions drawing both leisure and conference travelers searching for a genuine Louisville adventure,” said Karen Williams, president & CEO of Louisville Tourism. “This celebratory milestone is a testament to how well the Museum serves our customers with one-of-a-kind opportunities to enjoy the joys and traditions of this legendary Kentucky Derby.”
The expansion project was instrumental in the spike in attendance. This project remodeled and created a total of 16,000 square feet of new event area, exhibit areas, and also a flooring of administrative offices and meeting rooms.
The newest exhibition spaces featuring legendary coaches D. Wayne Lukas and jockey Bill Shoemaker brought in tens of thousands of interested individuals, while our flexible indoor and outdoor event spaces piqued the interest of brides and the corporate world. With the accession of the new event distances, the amount of events held in the Museum increased 27%.
“Kentucky Derby Museum is in a great position to continue this momentum,” said its president and CEO, Patrick Armstrong. “Our $6.8 million expansion is a hit with visitors, and demonstrating to be a profitable investment in our success and future. We’re proud of our hard work, and anticipate breaking more records ahead.”
The Kentucky Derby Museum continues to grow, adding specialty tours such as its Horse Farms Tours, a brand new Fire & Bourbon Dinner, and a VIP Thurby couch for race fans.